reflections about life and the randomness that follows

I have to admit, I did a double take when I saw this ad at a gas station in Greenville on Easter. All I could think was “Seriously?” Fortunately, it doesn’t actually contain weed.

However, it is a alcoholic malt beverage. According to an article in the Bay City News, the company Jeremiah Weed, says that “the new line of malt beverages is more male-centric than other premium adult beverages.”

While the beverages may claim to be “more male-centric” I doubt that I’d catch a man’s man with a pink can in his hand. It seems to me that the targeting is two fold. There first target is obviously men, but the second, consequently, are teens. My argument stems from the fact that Jeremiah Weed’s new beverage was stored closer to the energy drinks than the other alcoholic beverages. Sure, the individual store is responsible for the placement, but a teen is much more likely to see the product if it’s next to the sodas and Monsters.

I’m no guru on culture and advertising (Walt Mueller is), but I hate it when companies push the controversial limit to promote their product. I wouldn’t have put the picture up, but I hope that parents/youth workers/teens will see this and recognize the danger… that and I didn’t think anyone would believe me.